Understanding Rev Share, CPA and Hybrid Deals

Commission structures are one of the most important considerations when choosing an affiliate programme. Understanding the differences between models helps you maximise your long-term earnings.

Revenue Share (Rev Share) You earn a percentage of the net gaming revenue (NGR) generated by players you refer, for as long as they remain active. Rates typically range from 25% to 55%.

Pros: Long-term passive income, aligns your interests with the operator. Cons: Slower to build up, negative carryover can reduce earnings in bad months.

Cost Per Acquisition (CPA) You receive a one-time fixed payment for each player who meets a qualification threshold (usually a first deposit). Rates range from £50 to over £1,000 depending on the market and operator.

Pros: Immediate cash flow, predictable earnings. Cons: No ongoing income from referred players, operators may reduce rates if player quality declines.

Hybrid Deals A combination of rev share and CPA. For example, £200 CPA plus 25% rev share. These offer a balance between upfront cash flow and long-term passive income.

Sub-Affiliate Commissions Many programmes offer 5-15% commissions on earnings generated by affiliates you recruit. Building a sub-affiliate network can create a significant passive income stream over time.

Which Model is Best? For new affiliates with limited traffic, CPA provides cash flow while you grow. For established sites with consistent traffic and loyal player bases, rev share compounds into substantial monthly income. Hybrid deals work well for mid-level affiliates.